Friday 18 February 2011

What's in a name?


As a child I was often called 'stubborn' and 'strong willed', which, I confess, I hated! But as I grew up I discovered the word tenacious meaning 'determined, persistent, steadfast and unswerving'. And trust me in this line of work you have to be tenacious and have some measure of self belief - not too much as people will find you cocky and arrogant and that's not at all pleasant!

Anyway, as most of you know (especially those who've visited the website recently http://purplereignpr.co.uk), I'm working with  MusicConnex. They are organising London's Premier DIY Music & New Media Conference taking place April 19th-21st. This 3 day conference is designed to facilitate and promote social networking, informative discussion and inspiration amongst emerging and established music acts and new media and to manage & monetise your music career.
The speaker list is in sane! Execs from Youtube, Spotify, MTV, Beatport, Facebook Ubisoft and so many more. So what has being tenacious got to do with this I hear you say?
Well after constant phone calls to the local, regional, national and international press, this week the 'nut' started to crack and press coverage started to come in internationally from California, Atlanta, New York, and locally from the Camden and Kings Cross papers, regional papers and of course the music industry trade publications. Yes - 'Poison Ivy' and I did the happy dance around the office!

Last Monday we rubbed shoulders with some music industry heavyweights at the launch event for MusicConnex, held at Star of Kings, N1. My team did me proud with the filming, interviews and voxpops which are all in the final stages of post production and due to go viral soon. Watch this space for some exclusive footage!

In the meantime check out the photos from the party!

E Jay Mathews - TMC Entertainment with JM CEO MusicConnex

Eska & Faron McKenzie Co Founder and Partner MusicConnex

JM & Faron welcome their guests.

The beautiful and talented Eska who performed an exclusive set on the night.

Client and Artist Fabio Tedde

The Purple Reign PR Team - Tom, Shade and Tom (just to confuse everyone!)

Eska performing.